Annie Oswald

Annie Oswald is the Audio and Book Product Director at FranklinCovey. This role involves everything from research and development, sales and marketing, and teaching. Annie's favorite part of her job is the teaching which allows her to share the 7 Habits and meet fun and exciting people from all over the world. Annie's favorite book projects are The 7 Habits of Highly Effective Teens and The 6 Most Important Decisions You'll Ever Make. Her role as project leader on these projects included content research, setting up and conducting focus groups, writing, editing, coordinating with the design team, and then launch.

The 7 Habits of Teens has sold more than 3+ million books worldwide and has been translated into 16 languages--all of which Annie negotiated. In fact, in the Acknowledgements from The 7 Habits for Teens, Sean said: “Thank you, Annie Oswald, for being the ultimate project leader and for your tirelessness, leadership, and initiative. Without a doubt, you were they key to making this book what it is.”

Some of the other books she has been involved with at FranklinCovey include The 7 Habits of Happy Kids, Principle-Centered Leadership, The 8th Habit, Life Matters, businessThink, The 7 Habits of Highly Effective Families, and all audios that accompany those books.

Annie graduated from Brigham Young University in Provo, Utah with a bachelor’s degree in English with a secondary teaching certificate, and a minor in Communication. Annie has accepted numerous invitations as a keynote speaker for various groups of teens and adults both in the United States and internationally. Her favorite audience is teenagers as she teaches the 7 Habits of Highly Effective Teens and 6 Decisions. Annie has touched many lives with her speaking talents as is evident in the letters received from those she addresses.

In addition to her fulltime job, Annie is an adjunct faculty member teaching 7 Habits at UVU. She and her husband, Phil, are the parents of four beautiful and highly effective daughters. They all love to read and travel.

“I spent two days with Annie in Sweden where she set up an excellent 7H learning event for Nordic teens aged 12 years to 22 years. And she was great!

All the teens were enjoying the atmosphere Annie created and also highly appreciated how Annie introduced the 7H to them. Furthermore, they did enjoy being together - although they had never met before - I think Annie was able to create an environment where they felt safe and able to bond and create new friendships.

I would very much like Annie to come to Denmark again and work with teens - and would very much like to draw on her expertise when introducing the teens programme to the Danish school system!”

-Gitte Eiersholt, Solution Development, Copehagen, Denmark